About
Twelve years on
the hard part
Founded in Prague in 2014, datasapiens turns first-party transactional data into commercial value for retailers, pharmacies, manufacturers and distributors. We now lead with Caisy, our agentic AI analyst, with the Advanced Analytics Platform beneath it.
Our vision
An expert analyst at every decision-maker’s side. Ask in plain language, act on real-time insight, and make faster, smarter, more profitable decisions — with AI that anticipates, not just answers.”
Built by customer data people
The founding team came from dunnhumby and Tesco — years spent turning loyalty and transaction data into decisions retailers could act on, in the UK and across Central Europe. That is why the foundations came first and the conversation came second.
A small, senior team
Product, data science and engineering, working as one team.
Retail domain, not generic AI
Promotions, ranging, availability and shopper behaviour — the detail that moves numbers.
In production, not in pilot
Four years of daily use at a leading retailer, with suppliers behind the wall.
Leadership
CEO & co-founder
Koen Michiels
Seven years at dunnhumby across promotions, trade intelligence and shopper insight, then head of the solutions team for the Czech and Slovak markets. Extensive experience delivering insight at board level.
COO & co-founder
Jiří Tošovský
A career in leading advertising agencies — Leo Burnett and Lowe in Prague — before founding retail marketing agency RMP. Responsible for Tesco’s marketing communications for over twelve years.
Chief Data Scientist & co-founder
Sam Gilbert
First-class honours in mathematics, statistics and operational research, then seven years at dunnhumby — leading the Tesco UK stores marketing team, later solutions lead for Tesco Central Europe.
Chief Revenue Officer
Alex Morgan
Responsible for growing the business and developing client relationships. Previously led commercial and marketing functions at major international retailers, and business development across markets in retail analytics.
Application Lead
David Haraga
Responsible for the platform backend. Studied IT at Charles University in Prague; previously worked on a mainframe database engine at CA, petrol station systems for NCR and energy management at Foxconn.
Senior Frontend Developer & UX/UI
Branislav Václav
Owns the front end, the design system and the platform’s interface. A career on data-focused products, taking care of the visual and usability side of complex analytical tools.
The wider team spans product, data science, engineering and delivery. Get in touch to meet the people who would run your platform.
2014
founded in Prague
1,300+
platform users, one client
69
subscribing suppliers
20+
global manufacturers served
ISO 27001
certified