About Us

We have a mix of talents with extensive experience in retail, marketing, data science, and technology.
 
We understand your business, we create insights and we turn insights into action.

Koen holds a Master in Marketing Communication Sciences and an Advanced Master of Science – magna cum laude – in Marketing Analysis from Ghent University.

He worked 7 years at dunnhumby in various roles including promotionstrade intelligence & shopper thoughts in the UK. Later he became the head of the solutions team for the CZ & SK market spearheading the innovation of cloud technologies, open source software development and interactive data visualizations.

Koen has extensive experience in delivering insights at board level.

Jiří has spent the majority of his professional career in leading advertising agencies.
Prior to founding his own marketing communication agency RMP, specializing in retail, he led the client service teams in Leo Burnett and Lowe in Prague.

Jiří has worked across a wide range of businesses including both FMCG clientssuch as NestleUnileverCoca ColaSAB Miller and financial service organisations such as GE MoneyRaiffeisen bankKooperativaCSOB.

Jiří has a vast experience in retail having been responsible for the marketing communications of Tesco’s business for over 12 years.

Sam is a passionate data scientist specialised in helping retailers retain and grow their valuable customers by transforming big data customer analytics into actionable insights.

After graduating with first class honours in mathematicsstatistics and operational research, Sam spent seven years at dunnhumby, one of the world’s leading data science companies.

He led the Tesco UK stores marketing team, then later became the solutions lead for Tesco Central Europe. There he developed customer segmentations alongside a targeted communications platform to drive customer loyalty.

Aleš is an experienced business consultant with a passion for client insights, business strategy, reporting and match-making of the right people, skills and technology.

At datasapiens Aleš is helping clients in getting the most from what our solutions offer.  He covers client acquisition, implementations and client success and manages development of our partner network.

Prior to joining datasapiens Aleš spent over 15 years delivering projects and leading teams in the area of strategy, innovation, process optimisation and digitizing of company processes for ČSOB group, Johnson & Johnson and numerous clients at PricewaterhouseCoopers and IXPERTA (banking and insurance, energy, retail, IT services, manufacturing, healthcare).

Michael is a Senior Manager with over 20 years’ experience in major positions in International Retail and FMCG (over 15 years in METRO AG and REWE AG).

Michael joined datasapiens in 2018 as our Sales Partner for Germany and CEE.

Germany Sales Office:

Senefelder str. 1; 33100 Padeborn, Germany
+49 174 178 91 84
michael.goeken@datasapiens.co.uk

Olga is a finance professional, who is passionate about insightsStrategic thinking, result-orientation and challenging the status quo helps her support the business in making better and faster decisions.

Olga joined datasapiens after ten years in finance, previously working in Retail, FMCGand Financial Audit; she has experience in supporting and providing financial insightto Sales/Commercial, Marketing and Leadership teams. Helping businesses to make timely decisions and to achieve positive change is what keeps her motivated.

Olga is a passionate argentine tango dancer and devoted president of the public speaking club.

Petr has more than 15 years’ experience in CRM, cross-selling and work with alternative distribution channels in the field of banking and Sales Finance.

Petr is passionate about CRM as it is a creative interconnection of sales and marketing.

Apart from the Czech Republic Petr worked in Norway and Russia. He helped to establish and expand business opportunities in the Czech Republic, Kazakhstan, Belarus, China, Vietnam and Indonesia and worked for companies such as GE Money, Home Credit and Financial Bank Russia, and Home Credit International.

Juraj leads the technical development. Covering application development, data engineering, and data science. Juraj studied pure and applied mathematics at the Czech Technical University in Prague. Juraj’s past experience includes Deloitte – as a financial modeler – and Deutsche Boerse as a software developer. Juraj is passionate about modern technologies and mathematical models.

Lukáš has been enjoying data and visualizations since grammar school.
It all started with NHL players statistics and a world atlas which he received for his birthday.

In datasapiens his core activities are CRM evaluationsadhoc insights and personal data protection. Prior joining datasapiens Lukáš has over five years’ experience in retail and CRM data analysis – delivering pricingpromotionalrange and availability solutions for one of the world’s leading customer science companies, dunnhumby.

He also worked for the market research agency NMS and acquired Media and PR experience with Metro Newspapers and within the European Commission’s Spokesperson’s Service.

Lukáš graduated in Sociology, majoring in applied market research.

Lucie leads product configuration for our clients. Lucie has been a data enthusiast since the days of her first computer and Excel 95. She holds a master’s degree in Economics and Public Health Protection. Lucie worked as a CRM data analyst in Telco for the consultancy Ogilvy. She later moved to dunnhumby where she gained experience in retail as a data analyst. This expanded her skill set in programming, statistics, data wrangling and visualizations skills.

Full stack web developer who loves solving problems and exploring new technologies.

His IT experience started in system administration, hardware and software support. More recently he has been working as a freelancer in front end web development for companies all over the world mainly using modern JavaScript frameworks and python.


Are you ready to drive the future of your business with data?

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