Our Team

  • Koen Michiels - CEO & co-founder

    🇧🇪 Koen holds a Master's in Marketing Communication Sciences and an Advanced Master of Science – magna cum laude – in Marketing Analysis from Ghent University.

    He worked 7 years at dunnhumby in various roles, including promotions, trade intelligence & shopper thoughts in the UK. Later he became the head of the solutions team for the CZ & SK market, spearheading the innovation of cloud technologies, open-source software development and interactive data visualizations.

    Koen has extensive experience in delivering insights at the board level.

  • Jiří Tošovsky - COO & co-founder

    🇨🇿 Jiří has spent the majority of his professional career in leading advertising agencies.

    Before founding his marketing communication agency RMP, specializing in retail, he led the client service teams at Leo Burnett and Lowe in Prague.

    Jiří has worked across a wide range of businesses, including both FMCG clients such as Nestle, Unilever, Coca-Cola, SAB Miller and financial service organizations such as GE Money, Raiffeisen Bank, Kooperativa, and CSOB.

    Jiří has a vast experience in retail, having been responsible for the marketing communications of Tesco’s business for over 12 years.

  • Sam Gilbert - Chief Data Scientist & co-founder

    🇬🇧 Sam is a passionate data scientist specialising in helping retailers retain and grow their valuable customers by transforming big data customer analytics into actionable insights.

    After graduating with first-class honours in mathematics, statistics and operational research, Sam spent seven years at dunnhumby, one of the world’s leading data science companies.

    He led the Tesco UK stores marketing team, then later became the solutions lead for Tesco Central Europe. He developed customer segmentations alongside a targeted communications platform to drive customer loyalty there.

  • Alex Morgan - Chief Revenue Officer

    🇬🇧 Alex , is responsible for growing our business, developing existing clients and acquiring new ones.

    He graduated in Geography & Management Studies from the University of Leeds in the United Kingdom.

    Prior experience includes leading commercial and marketing functions at major blue-chip international retailers and driving business development across international markets in the retail analytics sector.

    Alex is family-focused and enjoys travel.

  • David Haraga - Application Lead

    🇸🇰 David is responsible for the platform backend. He is tuning our systems and tools to get the most out of the platform.

    David has been interested in programming since grammar school. He went on to study IT at Charles University in Prague.

    His professional experience includes working on a mainframe database engine at CA, petrol station systems for NCR and energy management solutions for Foxconn DRC, using many languages ranging from mainframe assembler to JavaScript.

  • Dian de Kock - Business Intelligence Specialist

    🇿🇦 Dian is a part of the datasapiens product team.

    He is a chartered accountant by trade who gradually moved to the business intelligence field.

    Dian has worked as a reconciliation specialist at a fintech startup and a Sage X3 ERP consultant at a consulting firm.

    Excel,Python, and SQL are his toolbox's three most used tools.

    Dian enjoys working with numbers and big data.

  • Branislav Václav - Senior FE Developer & UX/UI designer

    🇸🇰 Braňo is an experienced UI Engineer focused primarily on product design and interface development.

    He is responsible for the front end, covering and maintaining our design system, creating UI prototypes, and implementing the platform’s interface.

    Throughout his career, Braňo has worked on multiple data-focused projects, taking care of the visual and usability aspects of the user interface.

    He is passionate about contemporary design trends, efficient interaction patterns, and modern development tools and frameworks.